Echinacea Purpurea, Elk Root, White Cone Flower, RECENTLY INTRODUCED - producing an abundance of stunning flowers with pure white ray petals surrounding a yellow cone, which encourages insect pollinators in the garden. Still one of the most used plants by American Indians in their herbal remedies, including the root for its immune enhancing properties & its believed to stimulate the body's non-specific immune system, warding off infections. Herbaceous perennial, flowering the year after sowing. Its a reliable performer both in borders & containers, with bloom late spring thru summer, with florets seated round a high cone (30 to 60 cm tall) on a single stout stick., Seed Count Approx - 45 to 50 avg SOWING - Cold stratification was required to break dormancy, Sow seed outdoors in very early spring or early autumn. Prefers full sun, with well drained soil. Do not over-water during the growth cycle (roots can rot). Known for slow germination, so be patient. Deer resistant - Blooms 8 to 10 wks.